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  • Brand is from Mars, Direct is from Venus: How to Make the Marriage Work
    Brand is from Mars, Direct is from Venus: How to Make the Marriage Work This article is about ... end up alone, in another solar system. MAY 2005 17 Leo Toralballa is senior vice president of marketing ...

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    • Authors: ANDREW DAVID COHEN, Leo Toralballa
    • Date: May 2005
    • Competency: External Forces & Industry Knowledge
    • Publication Name: News Direct
    • Topics: Health & Disability
  • Analyzing Direct Marketing Business Alternatives Using a “Value” Approach
    Analyzing Direct Marketing Business Alternatives Using a “Value” Approach This article describes ... South Carolina, has been rescheduled to November 15–17 at the same Charleston location. The day-and-a-half ...

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    • Authors: Jay Jaffe, David S Lee
    • Date: Apr 1998
    • Competency: Technical Skills & Analytical Problem Solving
    • Publication Name: News Direct
    • Topics: Health & Disability; Life Insurance>Pricing - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance